Our Story
RestNTravel is the flagship sleep and wellness line from NatureTech SimpleInventions Pvt. Ltd. (NSPL), founded by Nitin Shrotri and based in Bibvewadi, Pune. Our vision is simple and a little audacious: solve universal problems of comfort, happiness and health by reducing physical pain — without adding to the planet's waste burden.
The idea started with a hard number. India generates over 60 million tons of solid waste every year, and a large share of agricultural residue — rice straw, husk and leaves — is simply burnt in the open, releasing carbon and toxic particulate matter into the air we breathe. At the same time, a nationwide study we commissioned of over 1,300 respondents found that 94.66% of people experience some form of pillow-related discomfort — neck pain, back pain or body aches — and most are still sleeping on synthetic, chemical-treated fills that trap heat and never really solve the problem.
RestNTravel exists in the gap between those two facts. We convert upcycled agricultural and domestic waste — dried rice leaves, jute, coconut husk, natural fibres — into ergonomic pillows, back cushions, neck supports, quilts, mattresses and yoga mats. In our own user research, 85.6% of RestNTravel users reported real reduction in neck, back or body pain after switching. Every product is handcrafted by a network of farmers, tribal artisans, housewives, daily-wage workers and the elderly, most of whom earn ₹400–₹600 a day through the initiative — dignified, flexible income that didn't exist for them before.
The result is a small but growing circular economy: waste that would otherwise be burnt becomes income for underserved communities and pain relief for the person sleeping on it. RestNTravel's approach has been recognised as a top innovation at Startup Mahakumbh 2025, mentored by IIT Kharagpur and the Wadhwani Foundation, and is protected by a published patent (#202421083350) covering our circular manufacturing process.
Our Philosophy — “Nature Heals Best”
Founder Nitin Shrotri describes the company's guiding belief simply: nature heals best. Every RestNTravel design starts by asking whether a natural material can do the job before reaching for a synthetic one — rice leaves instead of memory foam, Ayurvedic herbs instead of synthetic fragrance, jute and cotton instead of polyester. It is a slower, more deliberate way to build products, but it is also the only way to keep the promise printed on every RestNTravel tag: better for your body, and better for the planet.
Vision & Mission
Vision: To solve universal problems — enhancing comfort, happiness and health while reducing pain.
Mission: To create 100 innovative, patent-driven products in the next three years, each one designed at the intersection of wellness, sustainability and social impact.
Why Choose RestNTravel — Core Value Pillars
Sustainable
Every product reduces agricultural waste burning and carbon emissions by upcycling natural materials that would otherwise be discarded — an estimated 6.75 metric tons of CO₂ saved per 5 tons of crop residue processed instead of burnt.
Social Impact
RestNTravel creates real livelihoods for farmers, women and rural communities across India, turning sustainable manufacturing into shared economic opportunity — artisans typically earn ₹400–₹600 a day through the initiative.
Pain Relief
Every design is ergonomically engineered to support the spine, neck and joints. In NSPL's own research, 85.6% of users reported real pain reduction after switching to a RestNTravel product.
Affordable Quality
Premium natural comfort priced for everyday India — certified organic imports cost ₹8,000–₹14,000; RestNTravel delivers the same natural-material philosophy at a fraction of the price.
The Research Behind RestNTravel
The Problem, Quantified
Across India, pillow-induced discomfort is close to universal. Of over 1,100 people surveyed nationally, neck pain was the most common complaint (reported by roughly 4 in 10), followed closely by trouble sleeping and back pain (each also around 4 in 10), with body aches reported by roughly 2 in 10. The most common reasons people are dissatisfied with their current pillow are poor neck or back support (cited by 41% of respondents) and pillows that lose their shape too quickly (38%) — both signs that most pillows sold in India today simply aren't engineered to last or to support the body properly.
Why Natural & Blended Materials Are Winning
Consumer preference data shows a decisive tilt away from purely synthetic fills: 46% of respondents preferred a mix of natural and synthetic materials, 38% preferred fully natural materials, and only 16% preferred synthetic. Regionally, West India shows the strongest pull toward natural materials (57%), while South India leans toward blended options (73%) — useful context for region-specific messaging or bundles.
Sustainability Is a Purchase Driver, Not Just a Value
61% of respondents said they are willing to pay more for products that support social and environmental causes, and over 86% consider it at least somewhat important that a pillow can be recycled, reused or composted after its life is over. Willingness to pay a premium for eco-social impact peaks among 35–54 year-olds (68–69%).
Trust Is Earned Through Proof, Not Claims
When asked what makes them believe a pillow's organic or wellness claims, 37% of respondents pointed to customer reviews and ratings, 22% to third-party certification, and only 5% to brand reputation alone. This is why RestNTravel's website leads with real testimonials, star ratings and the published patent — not brand promises.
The Market Opportunity
The Indian pillow market is valued at an estimated ₹8,148 crore today and is projected to nearly double to ~₹14,935 crore by 2030. Within that, the market for genuinely organic pillows is smaller but growing faster — expected to reach ₹1,105 crore by 2032 at a 9.38% compound annual growth rate.
Customer Voices
Real feedback from NSPL's own user research.
“Neck pain gone. Son's stress relieved too.” — Shobha, 60 — Heart Patient
“Back pain eliminated, now I want a bigger pillow.” — Dr. Sunanda, 57 — Ayurvedic Doctor
“My sleep duration improved by 30–45 minutes.” — Kumkum, 54 — Homemaker
“This pillow promotes healthy sleeping posture. It's designed to support the neck and shoulders, enhancing overall sleep quality and relief from neck pain. I'll surely recommend it to everyone.” — Bhavesh Bhatia, 54 — Entrepreneur
“Excellent lower back support — it helped me maintain correct upright posture during long hours of sitting, and I felt less fatigue thanks to the natural materials.” — Parimal Joshi — IT Professional
“I use this pillow daily, and the quality of my sleep has noticeably improved.” — Amol Bawdekar — Actor & Singer
Livelihood Stories
“This work is uplifting our tribal community in Karjat and reviving traditional Warli art at the same time.” — Sanjay Sangle, 44 — Warli Artist
“My income has nearly doubled through this initiative.” — Vijay, 55 — Tailor
Meet the Founders
Nitin Shrotri, Founder Director
Nitin brings 31 years of experience in creative and innovation functions within the automotive industry to RestNTravel. He is the author of 13 books, holds 5 research papers and 6 patents (1 granted, 1 published, 4 applied), and describes himself simply as an innovator in sustainable wellness. His guiding philosophy, “nature heals best,” shapes every material choice RestNTravel makes.
Sampada Shrotri, Co-Founder Director
Sampada is an educator with over 20 years of experience teaching STEM, and holds 1 research paper and 1 published patent of her own. Together, the founders are supported by a wider network of farmers, tribal artisans, self-help groups (SHGs) and consultants across AI/ML, manufacturing, clinical validation, finance and sales.
Recognition
Published patent application #202421083350 covering RestNTravel's circular manufacturing process
DPIIT-registered startup (DIPP186265); CIN: U74902PN2024PTC234483
Incubated at MMCOE FMCII and AIC RAISE, Coimbatore
Mentored by IIT Kharagpur and the Wadhwani Foundation
Top Innovation recognition at Startup Mahakumbh 2025
Research on NSPL's model accepted for the SEIGOP 2025 conference, with Springer Nature publication